Many stories about their problems, but here's one: http://fusion.net/story/142578/homejoy-uber-for-x-startups-m...
And maybe the main one: http://recode.net/2015/07/17/cleaning-services-startup-homej...
And maybe the main one: http://recode.net/2015/07/17/cleaning-services-startup-homej...
It's one thing to sell your services at a loss while you're growing. In the home-cleaning business, though, there will never be a shortage of undocumented immigrants willing to work for less than minimum wage, quite possibly at a higher quality level. There would be no way to ever raise prices to fully cover costs without immediately losing out to that competition.