Netflix is big, that's sure, but as said in the thread, Netflix is like the big Three (ABC, NBC, CBS), and target the largest audience possible. And I am an avid client of Netflix too. They have an offer of African-American contents, even some African contents for sure. It's not complete. We have curated for one year some of the best and unseen African or African-descendant contents. Not only the Festival-sanctioned movies and series but also, the contents which are popular in local markets and that we are bringing to our customers. Seems to me that is more a segment than a niche, but I like to play a little with the words :)
Our vision here is double : to propose a large selection of african, african-american movies and tv series, first in France (I am French), and french spoken countries, in Europe and Africa, first. Netflix is not yet in Africa, so we have some technical challenges there, but we will be basically the first.
To propose the new african and african american positive characters to all : on that regards, our customers will not only be black
Do you know Drama Fever : the core of the Drama Fever is Asian contents, they have 3,5 millions active users. 80% of these users are non-Asian.
That's one of our goal : to let know that there is a diversity in movies, and that everybody could watch them with same pleasure