Brazilian here and I can attest to this.
In the U.S, I only go to McDonald's if I'm alone and don't have an option( Chipotle is closed).
In Brazil, you'll see some families choosing it over local cuisine for 'modernity' or even 'sophistication'.
In the U.S, I only go to McDonald's if I'm alone and don't have an option( Chipotle is closed).
In Brazil, you'll see some families choosing it over local cuisine for 'modernity' or even 'sophistication'.
You're either talking about lower-lower middle class, or far outside the large metros, I presume?
I'm amazed no one mentioned Bob's Burgers, at any rate. Are you in the same Brazil I'm in?
Data is a couple years old, but still relevant: https://sacrariopessoal.files.wordpress.com/2014/10/faixascm...