Not sure why he took CNN as an example instead of this very article... http://i.imgur.com/4w9TxOw.jpg > 146 requests, 1.8MB transferred.
Compare them to a local TV station's site, and what you'll see there is basically video clips dumped onto articles or section fronts. CNN takes the trouble to write news copy alongside script (or are at least pretty good at rewriting) because you can't just repurpose TV script for a news article.
And in other news, http://www.cnn.com/cnn_adspaces/
> Again, I don’t mean to call out CNN as the “bad example,” but rather use them to show a specific example of a model that has become pervasive for content on the web.
Perhaps they're working on it?
Disabling JS I managed to read it.