You're delusional if you honestly believe Canonical has any semblance of morality. I'm pretty sure cosmic rays zapped the neurons in Shuttleworth's brain, causing him to take on all the downsides of a Jobs-sized ego without any of the benefits, and now Ubuntu has gone from an excellent modernization of Debian to the second-worst distro (behind only Fedora, though this is increasingly marginal).
AFAICT, Ubuntu doesn't really make money: it's basically Mark Shuttleworth funneling some of his fortune into a Linux distribution. That's a pretty good deal for us end users in many ways, and I don't really blame them for trying to at least break even.
What do you think the complaints to the SFLC and FSF from multiple parties were about ?
I don't see you complaining that neither of these parties gave details :)