The worst thing about these programs is the liability shift. Normally the merchant is left on the hook for fraudulent transactions.
With VbV and 3DS that liability passes back to the credit card company. Since the credit card company doesn't want that liability, and obviously there are no security holes in their system, then only one person can be responsible for not taking adequate care of their card and security details. Yep, you the consumer (read your small print).
Hence, by signing up for any of these programs as a consumer, you are shooting yourself in the foot.
Added to which, the program has been shown to be insecure, since if you hold the card in your hand (i.e. you skimmed the card), you can/could simply choose to reset your password: http://www.alphr.com/realworld/373768/the-security-hole-in-v...