> The entire idea of the Bitcoin blockchain is to provide anonymous consensus...
>Participants in regulated financial markets are all known, which makes the entire design of the Bitcoin blockchain moot.
My understanding is that one of the major ideas of the Bitcoin blockchain is to solve the Byzantine generals problem, where it's irrelevant whether the participating generals are known. What is relevant is that the generals cannot/do not necessarily trust each other, yet they must still reach consensus. It's the trust issue that's important here, not the pseudonymity that one particular blockchain (Bitcoin's, in this instance) can provide.
> The only reason you see NASDAQ playing with such "colored coin" solutions is that there is currently very little expertise in this space in financial institutions, and there is a monumental hype machine behind Bitcoin.
I can't read the minds of any NASDAQ VIPs, but I suspect they have more than one reason for experimenting with emerging technologies. Maybe they don't want exposure to counterparty risk such as we find in TFA with regards to DTC/Cede & Co. Or perhaps they're attempting to quantify the tradeoffs in risks among different possession and clearing mechanisms. Or, sure, maybe they're being distracted by the newest hotness.
I welcome being proven wrong, but I'd be very surprised that the "monumental hype machine" behind an emerging technology -- whose market cap is less than half of NDAQ's -- is what convinced a group within NASDAQ to consider some use of Bitcoin's blockchain.