By contrast, when we sold TheSpark.com to iTurf.com in 2000, we spent several man-months of company time making the parody AyeTurf.com, which pissed a lot of people off.
I don't think there's anything terrible about taking down the post to be polite.
I also don't think that OKCupid (or match.com) are to blame. I'm just kind of musing about this sort of tiny-giant paradox generally. The internet lets people make great things on small budgets, which means big thing can exist with small business models. Magnitude of revenue does not necessarily equal magnitude of impact, but if the first is a lot smaller then the second, they're a target for these neutralising acquisitions.
I'd always supposed it was something more like "unprincipled".