How to Not Fuck Up Your First Marketing Hire | Hacker News Reader

How to Not Fuck Up Your First Marketing Hire

jamiequint.com

I rate the following "skills" as dubious...

-SEO : No actual control over outcomes, basing results on third party platforms subject to arbitrary change.

-SEM : No actual control over outcomes, basing results on third party platforms subject to arbitrary change.

-Social Advertising : No actual control over outcomes, basing results on third party platforms subject to arbitrary change.

-Analytics : Statistics usually skewed in favor of only the most brainless users, that do not understand how to block scripts or manage their cookies and sessions.

-Email/Push Notifications : Spam.

This kind of stuff is fluff and busy-work at best.

I'm sure there are plenty of graphs charting direct relationships between "x" and "y", in the land of "more is always better", but how many people does anyone know who's decision making has ever directly turned on one of these bullet points?

You have got to be freaking kidding me? SEO’s the good ones are not saying I will rank this page better - they say we should do this, this, & that so we stand the best chance of ranking better. SEM’s have tons of math available to them to optimize and if the budget is large enough sophisticated software to help them manage complex groupings to better manage hundreds, thousands, or more campaigns.

Email - spam… dear lord I hope you aren’t a founder in a tech company I ever invest in.

I am not freaking kidding you.

> Email/Push Notifications : Spam

Mind explaining this one?

So, when unsolicited advertisements are delivered to a physical mailbox, generally, most people refer to those parcels as:

  "Junk Mail"

The electronic corollary for this "junk mail" is often referred to as "spam."

Marketing strategies, carried out by e-mail, especially when the conversation is not initiated by the recipient DO fit the description of unsolicited advertising. Thus: spam.

How confusing was that?

A. No need to be hostile. It wasn't confusing, I asked for clarification.

B. You didn't say anything about "marketing strategies carried out by e-mail" - you specifically said email and push notifications. Push notifications are not spam. Email notifications are not spam.

And truthfully most marketing email isn't spam either. The actual definition is "irrelevant or inappropriate messages sent on the Internet to a large number of recipients." But feel free to keep changing the definitions of words so you can be irrationally angry at people.

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