I know, right!?

I'll posit Occam's Razor here and say that it is likely just children being children. From what I have seen on the /r/subredditdrama board they really are just sniping each other. It's like Mean Girls and these people really need to get out more. I have not seen this level of immaturity in a long time.

However, my BS klaxon is screaming. These are major players in a top 25 website. They should be more cautious, or have people around them that will urge them to be more cautions (like some 'Memento Mori' roman serf). I feel they should know better; it all seems TOO childish. So, possibly there is an angle being worked here we are not privy to see as of yet. This one is going to take a few months to play out, but not before Halloween I figure.