Check out Nymi [https://www.nymi.com/], also in this space.
With wrist band you could sell to something like FitBit or just add step-, distance-, calorie tracking, watch, silent alarms and call/sms notifications into the mix.
Note that, for continuous ECG monitoring, you need skin contact with 2 electrodes, from different limbs. That's why with Nymi, authentication is performed only once when the user puts it on, with one finger touching the visible electrode (the other electrode is on the underside of the band). In this case, there is no continuous verification of identity, or other parameters.