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Fugly is up for debate (one probably not worth having).

Confusing I'd like to hear your defense for. I don't personally find it confusing.

Regardless, what is a better measure for the success of a product's interface than its ability to support a company's objectives? Amazon's site is doing just that.

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I personally think Amazon's pretty fugly

I also find myself scrolling around and looking for stuff alot on amazon - too much recommendations and stuff...

Which is exactly what they want you to do :)

Just because they want you to do it, doesnt mean its very good.

it's good for business.

Exactly. Too many people think UI design is about making something look pretty, but it's not. Making something look pretty is a nicely added bonus, but before all you must help the user in doing what they want in a way that's efficient and effective, while still supporting the company's commercial goals. More than often it's an incredibly challenge to balance this properly, but succeeding in this is what, in my opinion, makes a great designer.

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