Frame the narrative to fit the controversy ("50 white male racist misogynist neck beards' who want to chase women out of tech again!") Ignore the 199,950 shades of gray and all other motivation behind the users and everything else. Zoom in to these 50 people. Cast them in the worst light. Cast Pao as a saint and Reddit as being "in the right" for "standing up to these 50 white male racist misogynist neck beards".
Fan the flames and stir the pot to generate traffic (and ad revenue).
Keep the fire alive as long as possible. You look good and get money. Reddit looks good and gets money. You both win.
Alternatively throw Reddit under the bus as well and find past controversies surrounding Pao. Cover those as well. You'll get more money for this.
As for all the users who aren't the 50 being covered? Fuck'em. You're too busy lining your checkbooks.