Everyone on the internet is so concerned about their stuff being "out there". What does that even mean? Tens of thousands of real-life strangers see your face, your children, your address every year. If I wanted to stalk a random person all day every day in real life, how much information could I gather? Who would find out?
For some reason it's scary to use Gmail, but it's fine to walk into your bank and hand over your entire financial history to a complete stranger. People fear the internet because they fear the unknown. Call me crazy, why don't we focus on actual issues instead? While you are wasting time complaining that Google "has your data", people are dying of heart diseases, hunger, AIDS, cancer, bad emo music, McDonald's, and car crashes, okay? People got real problems.
On the more practical side, I would argue that the real problem is not one of privacy, but one of security and common sense. Would you leave a diary of your secret thoughts sitting on your coffee table? Would you let a stranger store it for? Probably not. Then why would you put your private information on Google Docs or Facebook or your blog?
P.S. Correct me if I'm wrong, but it seems the author actually argues that Google owes people something, besides great service. And for no other reason than to tip the balance of power away from itself, otherwise it's "evil". What?