You are not a designer and I am not a musician
drawar.com
drawar.com
The web is just a really easy place to find (and apparently dwell on and become offended by) novices.
Edit: As I think about it, this attitude really bothers me. I used to work at a design agency where my boss would pin poor resumés to a wall for group mockery. That kind of snobbish behavior is a plague based on insecurity. Everyone's gotta start somewhere, and formal education is not always the answer.
Furthermore, until some body starts issuing professional licenses for "web designer," it really doesn't matter what individuals think of the term.
The world has enough elitism. Don’t make it worse.
"I'm not an astronaut" because I don't go to space, but "I am a musician" because I play the guitar, despite the fact that I do it poorly and have no formal education.
I'm into photography, and that community has sorted this out fairly well (for good reason, it's much older than the craft of web design). There are amateur forums (where professionals participate, but nothing is judged for commercial quality), and there are professional galleries where people who do it for a living put their best work forward.
Nearly every place that showcases photography sits on one side of this divide - and make this context clear. You're either a place to show portfolio-level work, or you're strictly for-fun. This keeps the marketplace clear, and also doesn't confuse people trying to hire photographers.
Web design galleries like the one above don't seem to do this, so in a way they're the cause of their own problems. One hit wonders are only a problem if they're trying to get hired doing it, they're simply not a problem at the amateur level.
Which isn't to say professionals don't Flickr their pictures - they do, but the judgment that their work gets is different on the two sides of the fence.
In either case, someone looking to hire a photographer will not have to dig through pages upon pages of amateur work, and in a forum of professionals, unskilled amateur work becomes painfully apparent.
In this case, the amateur can have a portfolio of works he's done over years, cherry picking the best, and looking as good as the professional who can do this three times over every week.
And customers do not know this. This is the same as it goes in photography: amateurs who have a hit rate of 1% or less can still accumulate a respectable body of good work by sheer time and volume alone. This doesn't mean you can shove them into a wedding reception and get results.
I've met many a wedding photographer who complain of amateurs taking their business - and then failing to deliver, thus damaging the image of commercial photographers as a whole.
It's hard to say where the line is drawn between competent and incompetent, but either way I think the concern is at least a valid one - there's no good way to surface the real, regularly reproducible quality of work for a designer.
I respect your point about amateur posturing. But I also believe most professionals have to go through that eventually. Sometimes the only way to grow is to overpromise and work your ass off. I don't think that's dishonest, so long as the second part holds true.
Specialization is for insects. - Heinlein
Eat my shorts. - Simpson
Serifed fonts can be very pretty on the page, but are tricky to use on the web. The low resolution (~100ppi) of current monitors brutalizes them in small sizes. Trying to use them the way he's doing is the result of an ignorance of the limitations of his medium.
Reading through the article (after magnifying a few times to make it readable), he seems to be grappling for some "arteest" notion of design.
The fact is though, that designers have work because a very large number of web sites need published. They do not need to be masterpieces. They need to support and conform to the needs of the information and workflow of the site. They need to support and reinforce the client's brand. And they need to not turn people away by being archaic or ugly.
You don't need a Pollock or Warhol to do that kind of work. In fact, it'd be a terrific waste of money to hire that kind of talent to design an online store. There is an army of solid designers out there who can meet the above requirements.
I'd also like to add that, as a web developer, I find print designers (or designers who went to school and studied print design) to be the absolute worst to work with. They do not understand the limitations of the web. They don't make designs that can flow, and can handle content created by the client through their CMS. They produce unusably rigid designs and then get emotional when they're changed to meet the needs of the client.
They are the experts who are tasked with deciding on the color of the "bike shed": http://en.wikipedia.org/wiki/Bicycle_shed
I am not a computer programmer, i am just someone who throws together some characters in emacs which compile on a computer for the most part but sometimes crash. I am not a person who creates codes that have not previously been thought to be creatable. I am not making the world an unimaginably better place of incredible grandiousity. I totally lack the condescention and hubris required to be the ONE TRUE PROGRAMMER.