Is that allowed on Kickstarter? Kind of defeats the purpose...
I don't see how it's a problem in general (not talking about this particular KS here) since it's a useful tool for showing investors that enough people are willing to pay for your product.
Doppler Labs' recent KS for "Here Active Listening" closed successfully last week with $635k in funding, and they just announced a $17M series B funding round this week.
I'd have to assume these two events are related, and as a backer of the KS campaign, I'm actually happy to see this, since it means the product probably won't be a one-off, and they will continue to update the software post-release, etc..