Thank you for http://www.youtube.com/watch?v=unZZCykRa5w. Your notion of 'bundling' was one of my top three most mulled ideas in the past five years. Once I started looking, I see it everywhere.
This article is now on the front page of WSJ.com!
Now the undesirable effects have come back and users now have to make a harder choice between a broken website or being another datapoint for someone's analytics.
The talk is not just about this, but more so about the way the world changed from attempted mandatory "controls" upon people to allowing them the "choice." The scope of "bundling" (features added to encourage use) gets larger and larger until you realize that you're living in a corporate panopticon along with everyone else. If you're not paying for it---you're the product---and bundling becomes the method used to keep you providing them with the best product.