I thought to myself: "$3.25 per user per month? Sweet! I can throw $6.5 to try it out without the hassle of setting up yet another VM. Charged yearly? Eh, seems to be a bit of a commitment. Oh wait, in multiples of 10? that's $390 upfront with 8 extra licenses for a year!"
Compare that to Digital Ocean's pricing page: https://www.digitalocean.com/pricing/
They list the monthly price first but they actually bill hourly. It seems more honest and upfront to tell me what I'm in for.
I understand that you're competitive compared to Github enterprise, but I think that page needs some work to make it more trustworthy and less salesman-pitch-y. Even Github lists that they start from $2500 upfront, not $3.25 + read the fine print.
Best of luck to you and congratulations on the funding.
Edit: And I just noticed that's actually for the on-site EE and that Gitlab.com is free. Oy vey.