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And when a lime-flavored drink was colored orange, nearly half of respondents thought it was flavored orange—none did when it was green.

Wait...no one could tell a drink was lime-flavored when it was green?

When it was colored orange, nearly half thought it was flavored orange.

When it was colored green, none did (think it was flavored orange).

So the color alone made people perceive an orange taste in an actually lime-flavored drink.