My newsletters are aimed at developers, and one issue went out and was considered by Gmail to be a 'phishing' attempt. I couldn't figure it out. Several issues later, another one was picked up the same way and I figured it out.. In both issues, one of the items was linking to domains that looked a bit like this "www.0x10abcdef.com" (this is NOT the actual domain) - basically a domain that looked like a hexadecimal number. I ran numerous tests and Gmail always considered mails with links to domains like this to be phishing attempts.
I reported this as a bug (since nothing was wrong or reported with the domains in question, it was basically Gmail's filter being in error) but no idea if it was ever resolved.