It would if they promptly removed offending content.

I'm not sure what the exact timeline in the DMCA is (72 hours?), but the 17,000,000 views that went by before removal is something... (Not sure where the counter was when the removal request was received.)

Not sure what that status of money made on material you've been told was infringing and haven't taken down is..

Yes and no. Facebook can be forced to take down the content (this is the purpose of DMCA takedowns), so they are not protected from that. As for damages, no - you have to go after the person who posted it, in this case the scumbag assholes at Zoo.