http://betterexplained.com/articles/understanding-the-birthd...
The parameters that you provide would be the number of companies that would be newsworthy and the number of possible "dates". You could probably back out the latter from an expectation on reliability (five nines, as an example) or think of it as the time between major, visible failures (e.g. enter 3650 if you think of it as a once in ten years kind of failure).