Study: Redbox Will Destroy the Entertainment Industry
newteevee.com
newteevee.com
Or take your typical restaurant. There's almost no reason that 95% of the waitstaff couldn't be replaced by ordering kiosks at each table. It would reduce errors and reduce costs. Or what about convenience stores? Figure out which items make up 90% of your sales, put them in an automated kiosk and put one on every street corner. You're now selling almost as much (or maybe even more) with dramatically lower costs.
I think it's a good thing overall, but there will definitely be some big losers economically from such a dramatic shift.
Most non-cheap restaurant ($12 per meal and over) will just not automate. Think about it, you can get your coke/cola from a vending machine and it has been like that for ages, but you are still not able to get the beer/fancy drink. Even if sometimes they can be rude, a bartender is part of the experience.
I frequently (3 times per week) go to tea houses to program, in order to get out of the house. Some spots cost upwards of $6 dollars, for TEA! Do I spend the money? Hell yes;
very simply because pretty asian girls serve you the tea with a smile.
Japan already has massive vending machines to replace convenience stores, and supermarkets have more and more self-checkouts as quickly as store redesigns (and, I would imagine, grocers' unions) will allow.
On the other hand, I wish I had shares in their company.
Coinstar makes machines you dump your change into and, for a percent of the transaction, prints out paper bills.
Free money! You build the machine, give the store a percent of the cut, and every (non-premium) store will let you put one of those up front.
They're in every Safeway I've ever been in. I'd expect to see them in Wal-Marts, Targets, etc. too.
Vending machines, pay phones, and coin-op laundry machines are all the same business model, and typically, that business model involves the owner of wherever the thing is installed calling the owner/operator of the machine when it breaks down instead of fixing it yourself. My landlord knows nothing about fixing the washer and dryer in my apartment building, that much is for sure.
All the head-scratching should probably boil down to "put an out of order sign on it and call Coinstar" at worst.
Netflix has a lot of these problems solved just by virtue of their membership model: they can probably write off the scratched discs people return because of how secure their revenue stream is, and all you get from falsely reporting a scratched disc is the same disc mailed to you. (Maybe Redbox could just give you another copy of the same disc if you report it as scratched?)
On a related note, does anyone else think Redbox is angling for an acquisition by Netflix? It's almost obvious how to integrate the business models. They even have the same color!
I know that they are looking to raise prices: http://www.insideredbox.com/redbox-begins-testing-higher-ren...
Blockbuster is trying to compete with kiosks too: http://paidcontent.org/article/419-blockbuster-adds-dvd-vend...
1. Buy the DVD.
2. Rent the DVD and rip it onto your hard drive.
Selling is more lucrative than renting for some of the same reasons that renting is better than buying: selling happens at a higher cost and the end consumer gets a physically fragile disc instead of a readily backupable set of data. We're talking orders of magnitude here: the movie industry could sell a DVD to you, or they could sell it to Netflix or Redbox, in which case at least dozens of people can rip a copy.
Thanks to first-sale doctrine, Hollywood can't even price-discriminate against Netflix or Redbox. To recoup their losses, Hollywood would have to charge Netflix maybe $200 for a $20 DVD. First sale allows Netflix to buy the same shrinkwrapped DVD for $25 from whoever bought it from Hollywood in the first place. Even if Hollywood clamps down contracts against all the possible mass distributors, end customers could play arbitrage on DVD's. Netflix would probably even mail you the empty envelope to do it in.
Obviously, as more people choose door number 2 over door number 1, the movie industry's DVD revenues will diminish significantly. That's the threat of Redbox: whenever you push down the threshold of renting a movie, especially to a psychologically insignificant level, you make it more and more likely that "buying a movie" will drop down that order of magnitude. Blockbuster and Netflix have psychologically high barriers of entry: you have to sign contracts, carry around a card, drive to the store, pay for a monthly membership, or otherwise make some sort of commitment. Redbox? You put four quarters in the machine and you get a movie for life if you can run Handbrake. That's the same cost and the same level of commitment it takes to do your laundry, minus having to carry around laundry.
I wonder how soon the general public will see it?