Apple Watch sales down 90% since the opening week
marketwatch.com
marketwatch.com
That sounds like a very ill gotten theory. Do companies really expect people to go out and by accessories that cost in the hundreds and add more stuff for people to hull around that do roughly the same things?
No, If I'm buying a smart device it's because either the cost is so cheap it's like buying extra USB cables or it's something to replace my other smart device.
It's a first generation device for Apple. The first iPhone had to be plugged into a computer. This watch is for early adopters, you know the 10-50 million people who'd shell out the money.
The watch's abilities will greatly improve over time, thus becoming more useful to another 500 million people.
At that price point, smart watches will remain a very niche market. Just as niche as $600 watches are today for consumers globally.
Android will end up dominating smart watches. They'll be made in China, and they'll cost $50-$99. That will drive adoption in the hundreds of millions globally.
As for the size of the market, I'd expect almost everyone on the planet to want a wearable when you can use one to better monitor your health (heart, blood pressure, sleep, etc), use it as a credit card, remote for lights and garage door opener, key for house, etc.
7 billion people, 7 billion wearables.
http://www.worldometers.info/world-population/
8 billion by 2025.
Apple has a way with new versions of selling a lot all over again.
It just seems like there may be very niche uses but most features are already on my phone so why bother? What would be the "killer" app that would generate more sales, assuming they open up the platform?
Once you think of it like that, I think the use case is more clear. It's not about "important" notifications or calls -- it's about all of them.
"I've fallen and I can't get up." "Hey Siri, call 911"
I've only had my watch for a day. I was going to get a Fitbit because I wanted more health features but I went with the Apple Watch because Apple is going to build a larger market in the next 2-3 years. HomeKit... Perhaps Apple TV integration, plus the app market...
http://techcrunch.com/2015/03/03/heres-a-closer-look-at-the-...
A fitness tracker with a watchband form factor and can vibrate for phone notifications would satisfy most of my smart watch desires (I wouldn't even need a screen on it). I'd buy one of those in addition to the smartwatch I have now, as I still wear my nice watch when I need to dress up. My smartwatch is uglier than the apple watch, but don't think a black LED screen on a wrist is ever a good look.
But smartphones have made many people stop wearing watches in general, and fitness trackers aren't the most popular products either. And a secondary screen (like in your link) for someone who doesn't want a timepiece in the first place doesn't make sense, just give prime placement to one really nice display.
Plus branding. People don't just want smart functionality in a good looking watch, they want to be seen wearing an Apple Watch.
If it was around 299 for the non sport edition, I think I'd be sold.
Apple's doing a lot of companies a favour by keeping prices high enough for there to be room for competition.