How the Tech Press Forces a Narrative on Companies it Covers

This is actually a really good analogy, even if it doesn't work perfectly, and I think is a really good expectation setter for companies just getting into the game.

Easy to understand and simple and I think fits the psychology of how market saturation and education about a product grows to bring out different aspects of a company.

The "ignore the press and keep focused on customers and product" is the best takeaway from this I think.

Great article. It reminds me of the Apple hype cycle: http://www.pewresearch.org/fact-tank/2014/08/15/chart-of-the... .

The more one knows about a subject the less one trusts the press: http://jakeseliger.com/2015/07/03/why-you-really-cant-trust-... , but the editorial standards in the field a person knows are probably no higher than a field a person doesn't.

Also, "How the Press Forces a Narrative on Everything it Covers"

Good article. 'Horse race narratives' work just as well outside tech news as well. It is good for readers to pick up on this pattern and be skeptical of articles before they get sucked in.

Nice analogy! Would love see a drill in to 12:01 to 2am for startups. :)