Yeah the challenge is the way we attach value judgements to the different things genders tend (generalization) to be better at.

This is purely anecdotal, but in my extended family many members believed the "we're all the same" view. I was given whatever toys I wanted whether they were considered masculine or feminine. It challenged people to see me grow up and be obsessed with heavy machinery - something they obviously saw within a masculine stereotype.

EDIT: I'm male