On never using popular products:
If you refuse to use certain tools because of religious or ideological reasons then you're just narrow-minded.
If you're an start-up entrepreneur, you're in the situation of having to efficiently allocate scarce resources, ideally you should be using the best tools for the job without arbitrarily limiting yourself, no?
Luckily for them, the guys at Google decided to go ahead using boring uncool commodity hardware instead of the 'better' fancy machines.