Pretty good idea. To go full circle, the info product should be "How to Win the $100k shopify contest!"
> What do I win?
100k, apparently. Since you know how to win, go for it!
That isn't necessarily as easy as it sounds.
Anyway, you overall point is right. Using revenue as the metric opens this up to being gamed with some sort of low or negative margins setup.
Yeah, they should've specified "most net profit" instead of "most revenue".
The problem is they cannot measure that as they are going off the shopify sales stats. Everyone would have to have a full fledged business and submit your financial reports to them for final judgement in the contest.