Glad you like it! I thought about the pricing for a long time and since my costs are low I figure I could offer low priced plans and undercut any competition but maybe that thinking is wrong. The free plan is designed to give people a good taste of the product but it's missing key things like email alerts that make it really useful, I could see mom and pop shops upgrading just to get that feature. I like to keep the free version to give business owners a good incentive to sign up where I can hopefully upgrade them but maybe that is more trouble then it's worth. $99/month is a bit much but $40/month might be a better price.