Good idea, great ability for companies who can make or break on reputation to track what people are saying across all manner of review sites. Have you thought about integrating into any other social media monitoring aggregators like HootSuite? Any plans to let people reply to reviews through your software?

Judging by you picking Founding Farmers in your example I'm thinking you might be based in DC- if that's so and you ever want to talk shop with a techie Business Analyst who's worked with big data and social media I'd love to buy you a cup of coffee and pick your brain sometime.