Problem: Advertising is a big industry. Billions of dollars are spent to bolster brand awareness and drive sales. Increasingly, advertising is digital as consumers spend more time on phones, computers and tablets. Social platforms like Facebook exploit user data for enormous profit, while all the user gets is a “free” product. There is an opportunity for users to reclaim a significant amount of this value, and in doing so realize a greater sense of worth.
Mission: To measure and honor the value of every individual.
Vision: Corporations and Individuals providing value directly for each other.
Product: A URL shortening service for individuals to monetize the content they share. Monetization occurs via an ad featured between the platform sharing the short url (e.g. Facebook) and the site the short url takes the user to (the content being shared).