I've no pity for devs that end up getting ruined because they didn't know what to do. It's like going too fast on a freeway you don't normally take, getting pulled over and trying to explain that you didn't know. You knew better. Ignorance is no excuse.
Ridicule is absolutely an effective response to companies who have put MILLIONS, literally MILLIONS of people in fiscal and possibly even physical danger. There's absolutely no room for error when it comes to safety for the users, and a tweet saying "Oh yeah, well uh we take opsec real real serious" doesn't cut it.
Of course they take security seriously, I mean obviously. But the point of the article that this article is responding too is that it doesn't matter if apologize after something that could've been prevented, it's too late.