he ran a dating site at the time. i got nowhere asking him if he needed anything he didn't already have. so i asked him what he was buying already. to the best of my recollection this was the list:
credit card processor so he didn't have to file for pci compliance.
private github. he said it was silly but since it was set up it was too cheap to put off setting up a new server for another month.
image api. easy resizing etc.
i want to say help desk/bug reporting but can't remember the company
colocation, rackspace i think
drat. there was one more but i forgot. sorry
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