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Right on. If you are going to focus on a single community I'd suggest branding the site (or at least a corner of the site) that way. When trying to build your first community I think it would earn more trust from people if they knew that this service was being focused at them.

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Just curious. We were thinking of doing a college in the bay area and another in Cincinnati (proximity of myself and co-founder). Do you think this would be better received at an elite school like Stanford or a community college like DeAnza?

Personally I think it would work better at which ever school you were able to be more engaged with and / or knew better.

There might be some benefit to focusing on a more technical school in terms of the student's willingness to trust a web site. However, I really think the key to getting your first community would be personal knowledge of the school and ability to market on the ground.

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