The business strategy drawing Walt Disney gave to investors (1957)

I should have said creators rather than content creators. (My bad) I will refer to an MIT PDF titled "Do Some Business Models Perform Better than Others?"

Creator is defined on page-7 and on page-17 creators are acknowledged per the MIT study as most profitable at the time of the study:

"...Creators account for 49.6% of all revenues in our dataset at both the beginning and end of the period. Landlord models are next, followed by Distributors and Brokers...."

Hope this helps.

http://seeit.mit.edu/Publications/BusinessModelsPerformance1...