I personally think Telsa's car business is bound to fail when the majors decide to compete. But that's a more long term strategy.
I'm really really hungry for competence in both manufacturing and design, which is something that is sorely lacking in the current large US car companies. Based on their current track record, Tesla has a much better chance of delivering than Ford or GM.
I think it's more a matter of being shortsighted. If the ads from this season of the Startup podcast are any indication, they are so busy focusing on small pieces of the experience (such as having designing wear suits to simulate feeling old, etc) that they are missing the major advances. It's somewhat understandable, the major automakers have been making basically interchangeable cars for a few years, so spending time to enhance the entire experience in many small ways seems to make sense. That is, until some upstart shows up with something radically better.
Like a lot of legacy systems, right? Tesla has an advantage of starting from scratch, sure.
"This is not something that MBA-type management can buy their way out of, because they have no competence,"
No competence? These are century old companies that have created vast amounts of global wealth and emply hundreds of thousnads of people in what are still well-paying jobs. Yeah, no competence whatsoever.
Of course, I suppose if you knew that Tesla has hired engineers and managers from some of these companies that have "no competence"...
Not sure why you're talking about engineers when I'm clearly talking about management. Also, today's management is not the management that built the companies or their wealth, so it's specious to suggest that that has any relevance on the evaluation of the current management. And finally, Tesla hiring the few competent managers is not a sign that those that remain at the current car companies are, as a whole, competent. While there are certainly individual managers that are competent in GM or Ford, the structure as a whole does not make good decisions, in my opinion.
With that in mind, I doubt it'll happen, but I'd still be curious what Apple could do if they made a car's display/OS (not counting Apple Carplay, of course).
Please, elaborate on all the design stupidity that the Tesla solves.
I've test driven a Tesla. It's awesome, thanks to the amazing torque delivery that comes from electric motors. It's a paradigm shift for a long time car guy, and has to be experienced to be understood.
..but, other than that...it's just a luxury car. What exactly has it "solved" that every other car company is still doing "stupidly"?
It may have a luxury price and technically it is very impressive but the interior quality is ridiculously poor for a car this expensive. I've sat in Hyundai and Daewoos that had better quality finishes and leathers.
When it is, I'll happily drop the majors for a Tesla.