What a perfect PR headline.

Exciting, confusing, non-specific.

"Wow a 52% quarterly surge, Tesla's on fire!"

I thought that meant they sold 52% more cars than Q1.

But what they really are saying is "Tesla sold 52% more cars in Q2 2015 than Q2 2014"

And they are still less than halfway through year end's target 2 quarters in which analysts feel certain they will not hit without the Model X release (2)

With all the discussion around the Unicorns preferring to stay private how much of a factor must avoiding the colossal pain in the ass of having to engineer this kind of financial-speak every quarter on top of just trying to run your business.

(1) http://www.ibtimes.com/tesla-motors-inc-tsla-likely-miss-201...