I've been talking about this with my friends. I think VR creates a really cool opportunity for interactive events.
My favorite two examples to think of are Star Wars dogfights and fantasy exploration.
I like to think about climbing into a scale TIE Fighter or X-Wing and pulling down the helmet and bam dog fighting.
Or walking into a room that includes some jungle-y/forest-y smells and humidity with the helmet. Being able to explore the scenery and maybe even touch mocked plants/animals. Would create an insane level of realism.
Probably out of scope but cool to think about.