It remains unclear if businesses will be that enamoured with giving Google further control of their "message" at this point of engagement.

Would I rather a potential customer typed in my URL and got my "story" or would I let them scan a QRcode that takes them to Google and its links to reviews, competitors etc?

Might businesses also have legitmiate concerns that this is Google getting even more information about the customers (and that this might become yet another Google revenue stream down the track)?