Netflix Offers Unlimited Streaming As iTunes Rental Spoiler

The problem with Netflix's online streaming business isn't time caps, but lack of selection.

Currently their "watch it now" list is heavily weighted towards classics and foreign films. Very seldom does it contain new releases or movies I'd ordinarily think to add to my queue.

Additionally the online streaming feature only works in IE for Windows, which is a pain (for me).

I guess it remains to be seen what, if anything, Apple is going to bring to the table, but there are obvious opportunities to improve on the Netflix model.