I think the point that grandparent was trying to make is that with Debian support, Ubuntu support comes almost for free, and you get other Debian descendants included as well. It broadens your set of officially supported users quite a lot for a cost comparable to adding support for a new Ubuntu release.
While generally it's also true the other way around (if something is made for Ubuntu, it's likely it will work on Debian without big issues), it would be nice for companies to recognize Ubuntu's roots and make the support official.
Of course in practice the community will quickly report back to you something like "hey, change your dependency to include libjpeg-turbo8 or libturbojpeg0, in Debian there's no libjpeg-turbo8" (real example from early Steam package), however, maybe it's just me, but when I see something having official support for Ubuntu only it sounds like "we were too lazy to give it a try on other distros", while explicitly stating support for Debian-based distributions starts sounding much more professional :)