Hacker News Reader

Comment by bshimmin | Hacker News Reader

Really interested by the pricing on your signup page (https://openexchangerates.org/signup), where you have the prices from most expensive on the left to cheapest on the right. I have mostly seen (and always built) these the opposite way around. Is there a particular reason why you did this? Did you A/B test it?

View on HN

I've done this before. When I did it it was a conscious design decision to use price framing[1], so the site has a very expensive product, two mid-priced products, and a free product. It's nice when the very expensive product sells, but it's mostly there to make the two non-free products look like reasonable purchases.

I haven't A/B tested it, that's something I should do.

[1]https://www.psychologytoday.com/blog/the-decision-lab/201109...

Awesome idea. Would be great to see some test results, once you test it.

I'll try to remember to test, then I'll try to remember to post results ;)

It'll also be interesting to see drop-off at that point in the funnel - my signup form is a bit of a monster.

Good question. Never A/B tested (!) but there was some intuition about leading with the most expensive option. Perhaps to make the others seem more reasonable in comparison.

In any case, we're changing this very soon to list from left to right including the Free plan in the table (I don't like that it's hidden beneath the paid options).

Reply on news.ycombinator.com