Our product is a URL shortening service for individuals to monetize the content they share. Monetization occurs via an interstitial ad between the source of the short url (e.g. Facebook) and the destination of the short url (the content being shared).

The team right now is investing itself in areas such product, marketing, and architecture. We want to launch a product so we can begin testing our hypotheses, but we also want to go to battle sufficiently prepared. The latter requires significant effort in team building, which would detract from a product launch. What should we do?