This is a quite convenient thought conforming to our current pro-death culture.
Information that is stored in the cell connection structure of the mammal brain isn't irreversibly destroyed at the moment of death, as one of the many similar studies shows [1] . There are existing methods to preserve some (possibly large) part of this information lots of HN readers have probably heard about. Knowing these facts and being really honest with ourselves we will have to conclude that the final death of the individual occurs when this information-storing fine tissue structure of him disintegrates into unstructured matter. The question becomes then - who, by his indifference or by his profession lets this disintegration process run to its end.
Perhaps future generations will look down on us for perpetuating such barbaric customs that lead to rotting of uncountable millions of people into nothingness.
1. http://www.nature.com/nature/journal/v521/n7552/full/nature1...