Here it is without Volvo marketing http://www.albedo100.co.uk/
Sometimes talking about your horse to by-standing victims isn't enough - in these cases, searing the image of the horse onto their retina is your only option.
There's a road sign for this too; https://en.wikipedia.org/?title=Warning_sign#/media/File:Swe....
Who the eff wouldn't want a glowing horse? Maybe if you were a horse burglar or something. But otherwise ... I'd be all about that.