Then instead of cutting their losses, they doubled and tripled-down on it until they had their own language and sophisticated tools around it. Around this time, Django and Rails had been started already. And several decent cross-platform web frameworks were years old, such as CherryPy. Even PHP would have been a better choice. One of these could have been phased-in parts at a time to minimize disruption.
Did I get this right? Because there are so many WTFs that I must have missed something.