I know next to nothing about geographical data / cartography, but it would be nice to have these in SVG, like in this how to from Flowing Data:
http://flowingdata.com/2009/11/12/how-to-make-a-us-county-th...
http://flowingdata.com/2009/11/12/how-to-make-a-us-county-th...
Unless the data is in one of the proprietary GIS formats, then you're in for a late night hellride. GDAL/OGR may be your friend, or may not.
It looks like a nice dataset, but only has center lines for rivers -- no polygon data.