And I'd call the regular terrorizing and murder of black people under this flag far more than "someone felt bad".
Apple simply took a way-to-heavy-handed approach here.
I totally understand the negative connotation and why that exists. And the fact that public institutions still fly it is "disturbing." But people against it should stop while they're ahead, they'll only see a massive backlash if this keeps up.
PS - I wonder how hard it will be for educators, civil war re-creationists, and similar to get a Confederate flag?
Maybe I'm wrong but I kinda got the impression rrss1122 was referring to Apple wanting games removed which were based on historical events where the confederate flag was used. Perhaps OP also meant it for the current events for removing it from government buildings, etc but I assumed not.
It is however a token effort that effectively signals "I care" while actually achieving nothing but the censorship of historically accurate games. Banning violence in comics didn't reduce crime. Banning symbols in art isn't going to reduce this wildly rare form of shooting.