I don't think technology has some dark magical power where we can put our scruples into. Those scurple coming from that absurd job struggle.

Are we so bored with the struggle for life? Is that game really fun?

The details might be sales and marketing. The details might be raising a lot more money than your competitors, using a flashy technological demo, but spending the money running at a loss and starving your competition that is trying to grow organically. Or like the gun lobby, the details might be backroom dealings that get laws passed in your favour.

Not all details are "untie this technological knot." Not all companies that fail do so because they didn't get the technology right.