I suspect that is Uncle Rupert's doing though. For the last decade or so Foxtel have been trying to extort Australians by grabbing all the content and charging ridiculous rates, its good to see some competition.
I suspect the corrupt, wizened old greedbag's next move will be in some paragraph of the TPP, where it'll be against the treaty to do what Netflix do and he'll be able to sue the Australian government for anything that restricts his greedy ways.